Final Four Authentic Team Store

Creating an authentic team store for NCAA Final Four, Houston 2016.

Overview

An 8,000 square foot pop-up retail environment.

Objective

The objective was to present a high-end retail experience. We were responsible for designing the environment, managing the build-out, providing planograms and merchandisers, developing comprehensive storage, and organizing effective traffic patterns.

Target Audience

55,000 Final Four fans.

Insight and Strategy

The strategy of the Fan Fest organizers was to funnel the fans through the team store and drive sales by creating a higher quality retail environment than what had ever existed before. The use of elegant cylindrical display cases, mannequins and large format graphics was completely new for them.

Idea

We wanted to recreate and reinforce the championship basketball theme at the front entrance; a showcase that would set the stage for what fans would experience inside. Final Four branded merchandise was located on both sides up front and all four teams were represented in their designated areas.

Experience

The store environment caused guests to feel like they were caught up in the game experience – as if they were still up in the bleachers surrounded by a crowd of cheering fans.